Orangutan Haven
To no one’s surprise, temperatures are rising, natural habitats are disappearing and species are becoming extinct – we’re losing touch with our surroundings, naturally.
We believe there’s only one path to change. Not fear. Not despair. Knowledge.
Getting to know the natural world around us.
Redesign of the logo and visual system for Orangutan Haven, Protected Wildlife Ecopark, in Sumatra, Indonesia.
A space that aims to promote and raise awareness of respect for the natural environment, with a central space dedicated to the care of rescued orangutans that cannot be reintroduced into the jungle.
Logotype
The logo is based on the simplified structure of the face of an adult orangutan with a pleasant and friendly tone to empathize with the local audience.
The visual system is built from the logo, the color range, a set of shapes, illustrations, pictograms and images of the space and the protagonists.
Organic shapes inspired by the natural habitat help organize the compositions and give rhythm to the identity.
Orangutan Palette
Environment Palette
Pictogram Full Set
This family of pictograms will be used alongside informative texts when it is necessary to iconize specific features. They are not decorative elements and, therefore, will not be used as illustrations in compositions.
Orangutan Pictograms
Illustrations
The collection of illustrations of the protagonists, the plants, and the space accompany the brand and communication elements, reinforcing the connection with the public to encourage them to be part of the change in attitude towards animals and nature.
