![](https://cdn.myportfolio.com/10ca60ac-22f3-49f8-9241-04dea61f90b0/42a9d83f-1220-4e9a-920c-86a3ccc8cbef_rw_3840.jpg?h=9940e3636faf2d76d24180c0883f96c6)
The Most Important is That The Most Important is The Most Important
A phrase by Stephen Covey who reflects on the importance of things.
It tries to distract from what is most important, a metaphor in the poster.
The typographical hierarchy is given by the same content of the phrase.
Offset printed on holographic polyester.
![](https://cdn.myportfolio.com/10ca60ac-22f3-49f8-9241-04dea61f90b0/e5a91b11-7fda-4347-bebd-23fcc5b9abab_rw_3840.jpg?h=d2da7fc35c42463e80be22b2f8de5640)
![](https://cdn.myportfolio.com/10ca60ac-22f3-49f8-9241-04dea61f90b0/4a3f0714-5792-4b9d-841d-b7d3f5d2afb8_rw_3840.jpg?h=6e2f3e0499daca2375647cf96eceb2e3)
![](https://cdn.myportfolio.com/10ca60ac-22f3-49f8-9241-04dea61f90b0/29c63741-f39b-4741-a1e8-f10b0592d986_rw_1920.jpg?h=dee1c675fd6114d11cb50234d5227cfc)
![](https://cdn.myportfolio.com/10ca60ac-22f3-49f8-9241-04dea61f90b0/efa13975-32e9-41df-a247-f8868ce69f82_rw_3840.jpg?h=6e622a5ad3fb325a7968d1260c29cb98)
![](https://cdn.myportfolio.com/10ca60ac-22f3-49f8-9241-04dea61f90b0/4719fbf0-60a2-4423-a482-79c8faf56b60_rw_1920.jpg?h=5bd67a963cf2267f58c5d95d7de0bd74)
![](https://cdn.myportfolio.com/10ca60ac-22f3-49f8-9241-04dea61f90b0/b3ef96c4-8d6b-4137-bfea-fc501d56b360_rw_1920.jpg?h=cdfbe5eb0e7eb7de517cb3b9d9040727)
![](https://cdn.myportfolio.com/10ca60ac-22f3-49f8-9241-04dea61f90b0/e6e16d3f-82ab-4a51-ab18-8ef107592f83_rw_3840.jpg?h=d78625aceafcc2c8fbd2ff8c1dc51eac)