2019 Christmas campaign for Sagrada Familia
The challenge
The campaign wants to congratulate the holidays and group the different activities under the message of the Christmas spirit. Within a Christian framework, the campaign must not exclude other idiologies. It must work with and without image, in prints or digital format.
The solution
The graphic depicts this Christmas spirit infecting us, which is in the air but you can't catch it. A set of waves of snow, light, particles, represent this spirit and allow you to customize each application without losing the unit. The color code organizes and groups the activities.
Art Direction & Graphic Design
© Fundació Junta Constructora del Temple Expiatori de la Sagrada Família
